To deal with a subject as important as AIDS, General Idea take as their starting point LOVE by Robert Indiana, a work so famous that we see it everywhere, reproduced on every kind of souvenir, from t-shirts to cups. They then replaced the four letters LOVE with AIDS, but kept the same look and colours. The work suggests that AIDS, like LOVE, needs to be recognised by all, and needs to be transformed into a symbol. The intention is clear. When the AIDS epidemic arrived in the US at the beginning of the 1980s, the political institutions, instead of taking immediate measures to inform citizens about the disease and prevent its spread, pretended not to see it for many years, reducing it to something limited to homosexual circles. Confronted by this attitude, and not wanting to just be onlookers, General Ideal decided to do the exact opposite: to spread knowledge of the disease and normalise the use of the word AIDS. Having always used bright colours (blue, green, red), after two of the group were diagnosed with AIDS, General Idea began to cover their works with a white layer, a symbol of the silence and indifference that surrounds the illness.